A new name and a brand built for the long feature.
They came to me as a two-person production company named after a street they no longer lived on. They were ready for bigger projects, bigger crews, and a name that could headline a festival laurel. We started from zero: strategy, naming, identity, site.
Foxglove (a flower that's beautiful, a little dangerous, and impossible to ignore) set the tone for everything that followed. A cinematic wordmark, a title-card type system, and a palette graded like their footage: deep shadows, warm highlights.
“Every good story needs a title card worth pausing on.”
Named to grow into
The naming process ran through three hundred candidates, two trademark scares, and one group chat meltdown before Foxglove surfaced, and the moment it did, every other option looked like a placeholder.
A site that screens well
The portfolio site plays like a reel: full-bleed stills, restrained type, and a credits system that gives every collaborator their name in lights. Load it in a dark room for best results.