Serious consulting doesn't have to look like a stock photo.
Nix & Company untangles gnarly technical problems for companies that have usually tried everything else first. Their expertise is elite; their old brand was a blue gradient and a handshake photo. We gave them an identity with the confidence (and the wit) their work deserves.
The hook: nix, as in to cancel, cross out, delete. The brand celebrates removal. Strikethroughs, redlines, and a bold editorial mark that literally crosses out the problem. It's a one-liner that never stops paying off across decks, docs, and swag.
“The best solution usually starts with what you cross out.”
A voice with a red pen
Messaging leans into the edit: before/after framing, crossed-out jargon, and case studies written like changelogs. Clients get it instantly, and prospects remember it.
Decks that close
The proposal system is the hardest-working piece of the brand: a modular deck kit that lets consultants assemble a custom-feeling pitch in an afternoon without breaking the system.