Changing how production is done, for the better.
Homefield is a video production studio with crews around the world and a simple belief: every shoot goes better when everyone's playing for the same team. The brand needed to bottle that feeling (the roar of a home crowd) and apply it to an industry that usually runs on call sheets and cold coffee.
We leaned all the way into the sports metaphor: pennants, badges, varsity type, and a roster system that celebrates the crew in every city. The result is a brand that makes clients feel like season-ticket holders and makes freelancers fight to get drafted.
“Every shoot, every film, every project deserves a home team advantage.”
Chasing the same sun
With crews in a dozen time zones, the roster became a brand asset in itself: a scrolling marquee of names, cities, and faces that turns a global network into something that feels like a locker room.
Bringing Homefield online
The site is built like a highlight reel: vertical video front and center, stats and credits one tap away, and a CMS the team can update from set between takes.